Marketing PR Jobs – A Guide

Marketing PR jobs have the main aim of managing the reputations of organisations. Working in PR can be for an organisation directly or for an agency. Some agencies will specialise in one particular sector and are experts on topics such as healthcare or consumerism.

PR – or Public Relations – can involve a number of different activities in order to represent a company, product or individual. PR communications jobs can include:

• Working with the media
• Writing and editing
• Research, planning and evaluating
• Event managing

The aim of PR communications jobs is to give an agreed impression to the public through different ways, in order to influence the opinion of a consumer positively.

Marketing PR jobs require the use of all types of media and communication methods to develop, keep up and manage an organisation’s reputation. A lot of the time the message is communicated through third parties to certain audiences. Publicity is usually gained through these media. The findings of research are important as they are reported to management who can then tailor their needs specifically.

Marketing PR Jobs Activities

PR communications jobs can entail a number of different activities, but generally, their targets include:

• Creating PR strategies from planning stages to implementation
• Liaising with the media and other organisations (including answering their queries)
• Creating press releases for certain media and distributing them
• Writing in-house publications such as magazines
• Creating brochures, leaflets, videos, photos, films for publicity
• Organising events such as press conferences, press tours and exhibitions
• Finding sponsorship opportunities
• Organising market research
• Managing the PR if your client goes through a public crisis

PR Advertising Jobs

Sometimes PR and advertising jobs are confused, but it is important to remember that there are differences between the two. As opposed to PR advertising jobs require different activities and methods. Instead of the free communications used by PR advertising jobs pay for a direct sell to a company through their own creations.