Marketing PR jobs have the main aim of managing the reputations of organisations. Working in PR can be for an organisation directly or for an agency. Some agencies will specialise in one particular sector and are experts on topics such as healthcare or consumerism.
PR – or Public Relations – can involve a number of different activities in order to represent a company, product or individual. PR communications jobs can include:
- Working with the media
- Writing and editing
- Research, planning and evaluating
- Event managing
The aim of PR communications jobs is to give an agreed impression to the public through different ways, in order to influence the opinion of a consumer positively.
Marketing PR jobs require the use of all types of media and communication methods to develop, keep up and manage an organisation’s reputation. A lot of the time the message is communicated through third parties to certain audiences. Publicity is usually gained through these media. The findings of research are important as they are reported to management who can then tailor their needs specifically.
Marketing PR Jobs Activities
PR communications jobs can entail a number of different activities, but generally, their targets include:
- Creating PR strategies from planning stages to implementation
- Liaising with the media and other organisations (including answering their queries)
- Creating press releases for certain media and distributing them
- Writing in-house publications such as magazines
- Creating brochures, leaflets, videos, photos, films for publicity
- Organising events such as press conferences, press tours and exhibitions
- Finding sponsorship opportunities
- Organising market research
- Managing the PR if your client goes through a public crisis
PR Advertising Jobs
Sometimes PR and advertising jobs are confused, but it is important to remember that there are differences between the two. As opposed to PR advertising jobs require different activities and methods. Instead of the free communications used by PR advertising jobs pay for a direct sell to a company through their own creations.
How to return to work after maternity leave
Heading back to work from maternity leave? Rejoining the workplace after a long break can leave you riddled with anxiety!Going back to work after maternity leave is the start of an exciting new chapter for you and your family. It’s an opportunity to...
Why didn’t I get the job?
If your confidence has been knocked after receiving a rejection letter, asking for feedback can help you gain more clarity on the situation. We’re going to walk you through how to ask an employer for feedback, so you can improve and impress at your next...
Five ways to build and use your personal LinkedIn brand
Here at Simply Marketing, we’ve realised the importance of social interaction, and have begun to move forward in making the gap between the job seeker and the recruiter even smaller.