Market research jobs are in place to find out certain consumer behaviours in order to improve sales of a product or service. The data that people in marketing research jobs collect from a range of people assists in specific promotion for companies. Methods used vary from statistical analysis, surveying, focus groups and mystery shopping.
Technology in market research jobs has improved greatly, with data being accumulated via the internet and even through the checkouts in shops. The organisations that have market research vacancies range from businesses, to government agencies through to charities. Normally market research vacancies will be placed by research agencies rather than the specific organisations themselves. The knowledge gained can result in the assistance of political, social and economic decisions. With this in mind, it is easy to see why marketing research jobs are increasingly important in today’s world.
There are two types of market research methods used in market research jobs:
- Quantitative research – This relies on questionnaires and surveys (nowadays electronically) in order to gain and analyse statistical data.
- Qualitative research – Focus groups and detailed interviews are used to get a deeper understanding of people’s motivations and attitudes on the topic researching.
Most marketing research jobs will concentrate on one of the above methods. However, it is also possible to work with both.
Aside from the specialist agencies used by organisations for their researching capabilities, there are possibilities to see market research vacancies within the actual organisation itself.
Marketing Research Jobs Activities:
- Meetings with clients to discuss research
- Researching topics
- Preparing a brief for research
- Presenting your ideas to a client
- Creating surveys/questionnaires and then distributing them
- Meeting with researchers and interviewers
- Moderating focus groups
- Using software for statistics
- Analysing data collected and interpreting its results
- Writing reports and presenting findings
- Managing budgets
These activities can vary depending on the different market research vacancies within various organisations. However, the aim of all market research jobs is the same.
5 impressive achievements for your digital marketing CV
The amount of jobs available in digital marketing is increasing by the minute - but so is the amount of people with the skills to fill them.With competition on the rise, you need to create a stand out digital marketing CV which highlights your relevant...
Getting started in Digital Marketing
A digital marketing career can be fulfilling, challenging and incredibly varied. It continues to prove a popular career choice with people from many different backgrounds, but having a grasp of the core fundamentals required to excel in the industry is...
What does a Publishing Specialist do?
This interview was provided by Tom Chapman, a publishing specialist at CandidSky. CandidSky is a digital marketing agency based in Manchester and specialises in such services as SEO, content marketing, and PPC. How did you get in to Marketing?Similar to...