It’s perhaps the toughest marketing position of them all – anyone looking for a career in direct marketing needs to have a bullish personality with the capability of taking the rough with the smooth. Although direct marketing can sometimes be an extremely challenging work environment, if it’s done effectively it can be of great benefit to an employer.
What is Direct Marketing?
In a nutshell, direct marketing is a method where advertisers pitch a product or service to a customer on a direct, one-to-one basis. It’s one of the oldest forms of marketing and can be very successful – but if a direct marketing campaign is executed poorly, it can actually cause a business more harm than good in the long term.
Learn more about the daily duties of a direct marketing professional in the guide below.
Direct Marketing Jobs – Work Overview
Common daily duties of a direct marketing professional include:
- Promoting products or services in targeted campaigns by email or telephone to new and existing clients
- Producing catalogues, brochures, vouchers, competitions and freebies in relation to a product or service to market a product or service effectively
- Compiling client databases
- Carrying out data analysis and market research
- Direct sales jobs – both door-to-door and by phone
- Writing, proofreading and distributing targeted copy
- Managing budgets and accounts
- Monitoring the actions of competitors
Jobs in Direct Marketing – Required Skills
- Excellent written and oral communication skills
- A creative mind
- Versatility
- Strong organisational skills and attention-to-detail
- Intuitive business brain
- Excellent time management skills
- The ability to thrive under pressure
- A flair for numbers
- Confidence and enthusiasm
Interested in a career in this area of marketing? Find direct marketing jobs on Simply Marketing Jobs.
Be like Bond: Advice for graduate marketing job applicants
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Don’t be the ‘colouring-in department’ warns Marketing Society president
At the Marketing Society Conference in London this week, society president Amanda Mackenzie called on the marketing community to behave more ethically and work to improve its standing in business management.
Mackenzie, who is also Aviva’s chief marketing and communications officer, said the marketing industry needed to be bolder to avoid being seen as “the colouring-in department”.
Dos and don’ts for Marketing Graduates
For marketing graduates specifically, the competition can be exceptionally fierce. Due to the popularity of this career choice, marketing graduates certainly need to make sure they perform to the best of their ability in 2013 in order to ensure triumph in the job hunt.
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