It’s perhaps the toughest marketing position of them all – anyone looking for a career in direct marketing needs to have a bullish personality with the capability of taking the rough with the smooth. Although direct marketing can sometimes be an extremely challenging work environment, if it’s done effectively it can be of great benefit to an employer.
What is Direct Marketing?
In a nutshell, direct marketing is a method where advertisers pitch a product or service to a customer on a direct, one-to-one basis. It’s one of the oldest forms of marketing and can be very successful – but if a direct marketing campaign is executed poorly, it can actually cause a business more harm than good in the long term.
Learn more about the daily duties of a direct marketing professional in the guide below.
Direct Marketing Jobs – Work Overview
Common daily duties of a direct marketing professional include:
- Promoting products or services in targeted campaigns by email or telephone to new and existing clients
- Producing catalogues, brochures, vouchers, competitions and freebies in relation to a product or service to market a product or service effectively
- Compiling client databases
- Carrying out data analysis and market research
- Direct sales jobs – both door-to-door and by phone
- Writing, proofreading and distributing targeted copy
- Managing budgets and accounts
- Monitoring the actions of competitors
Jobs in Direct Marketing – Required Skills
- Excellent written and oral communication skills
- A creative mind
- Versatility
- Strong organisational skills and attention-to-detail
- Intuitive business brain
- Excellent time management skills
- The ability to thrive under pressure
- A flair for numbers
- Confidence and enthusiasm
Interested in a career in this area of marketing? Find direct marketing jobs on Simply Marketing Jobs.
How to impress with a standout marketing CV
So you are applying for marketing jobs and waiting for news of interviews. But is your CV good enough to impress the recruiters you approach? Sloppy grammar and a lack of basic information won’t help your cause. It’s also important to dazzle marketing managers with the right blend of personality and achievement, so here are some tips on how to put together a standout marketing CV.
UK Job prospects at six-year-high
Here’s some good news for jobseekers in the UK, including those working in sales and marketing. Job prospects for the final quarter of this year look their brightest for six years, a study has found. Jobs are being created in business services, engineering, finance, and green energy. In fact every sector apart from construction is hiring more people than they’re firing.
10 ways to stay motivated when job-hunting
Receiving rejection letters, emails and phone calls can be a tough part of the job-hunting process. Worse still are those days of hearing nothing at all from potential employers, even when you have slogged over countless application forms.
I’ve been started preparing a considerable sum of analysis on direct internet marketing for a new review that i am doing and undoubtedly felt like stating that you blog page is quite solid. Thanks for the informative answers you have assembled.