It’s perhaps the toughest marketing position of them all – anyone looking for a career in direct marketing needs to have a bullish personality with the capability of taking the rough with the smooth.  Although direct marketing can sometimes be an extremely challenging work environment, if it’s done effectively it can be of great benefit to an employer.

What is Direct Marketing?

In a nutshell, direct marketing is a method where advertisers pitch a product or service to a customer on a direct, one-to-one basis. It’s one of the oldest forms of marketing and can be very successful – but if a direct marketing campaign is executed poorly, it can actually cause a business more harm than good in the long term.

Learn more about the daily duties of a direct marketing professional in the guide below.

Direct Marketing Jobs – Work Overview

Common daily duties of a direct marketing professional include:

• Promoting products or services in targeted campaigns by email or telephone to new and existing clients
• Producing catalogues, brochures, vouchers, competitions and freebies in relation to a product or service to market a product or service effectively
• Compiling client databases
• Carrying out data analysis and market research
• Direct sales jobs – both door-to-door and by phone
• Writing, proofreading and distributing targeted copy
• Managing budgets and accounts
• Monitoring the actions of competitors

Jobs in Direct Marketing – Required Skills

• Excellent written and oral communication skills
• A creative mind
• Versatility
• Strong organisational skills and attention-to-detail
• Intuitive business brain
• Excellent time management skills
• The ability to thrive under pressure
• A flair for numbers
• Confidence and enthusiasm

Interested in a career in this area of marketing? Find direct marketing jobs on Simply Marketing Jobs.