It’s perhaps the toughest marketing position of them all – anyone looking for a career in direct marketing needs to have a bullish personality with the capability of taking the rough with the smooth. Although direct marketing can sometimes be an extremely challenging work environment, if it’s done effectively it can be of great benefit to an employer.
What is Direct Marketing?
In a nutshell, direct marketing is a method where advertisers pitch a product or service to a customer on a direct, one-to-one basis. It’s one of the oldest forms of marketing and can be very successful – but if a direct marketing campaign is executed poorly, it can actually cause a business more harm than good in the long term.
Learn more about the daily duties of a direct marketing professional in the guide below.
Direct Marketing Jobs – Work Overview
Common daily duties of a direct marketing professional include:
- Promoting products or services in targeted campaigns by email or telephone to new and existing clients
- Producing catalogues, brochures, vouchers, competitions and freebies in relation to a product or service to market a product or service effectively
- Compiling client databases
- Carrying out data analysis and market research
- Direct sales jobs – both door-to-door and by phone
- Writing, proofreading and distributing targeted copy
- Managing budgets and accounts
- Monitoring the actions of competitors
Jobs in Direct Marketing – Required Skills
- Excellent written and oral communication skills
- A creative mind
- Versatility
- Strong organisational skills and attention-to-detail
- Intuitive business brain
- Excellent time management skills
- The ability to thrive under pressure
- A flair for numbers
- Confidence and enthusiasm
Interested in a career in this area of marketing? Find direct marketing jobs on Simply Marketing Jobs.
How to answer “What can you bring to the role?”
While there are a number of questions you should be prepared to answer for your job interview, there are some that can prove trickier than others. One of those is: "What can you bring to the role?"You might be scratching your head thinking, "me?" but of...
How to choose the right company to further your career
Do what you love, and you’ll never work another day in your life. This romanticised approach to life and work, condensed into a quote popularly attributed to Mark Twain, Confucius, and other eminent thinkers, is something that many people strive for...
A day in the life of an SEO marketer from boohooMAN.com
Marco Ferrai works as an SEO & content Marketing Executive at BoohooMAN.com! Read on to hear more about his job: How did you get into marketing (or your particular role)? I’ve always been fascinated by creative advertising since my teenage years, so after high...
I’ve been started preparing a considerable sum of analysis on direct internet marketing for a new review that i am doing and undoubtedly felt like stating that you blog page is quite solid. Thanks for the informative answers you have assembled.