Market research jobs entail the collection and analysis of information for organisations including businesses, charities and the government. Most of the time market research vacancies are found from specialist agencies that supply the service to their clients. However, it is also possible to find marketing research jobs within a company itself. By analysing the collected data and opinions of audiences, researchers inform social, economic and political decisions. If you are thinking of applying to market research vacancies, see the following guide for more information.
It is common to find that marketing research jobs will work in one particular sector. By specialising in one area, their understanding of the client’s industry is heightened. There are two types of research used in this type of job, with most researchers working in one of the other:
• Quantitative – gathering and analysing statistics through the use of questionnaires
• Qualitative – understanding peoples’ attitudes and motivation through interviews and focus groups.
Market Research Vacancies – The Work Involved
The work in market research jobs can vary greatly, but generally includes the following:
• Liaising with clients to agree on research projects
• Researching topics
• Commissioning research and writing briefs
• Creating and distributing surveys/questionnaires
• Moderating focus groups
• Conducting surveys
• Using statistical software
• Monitoring research progress
• Interpreting collected data to find patterns and solutions
• Creating reports and presenting the findings to clients
• Advising clients on how to utilise the information gathered form research
• Managing budgets
5 reasons for using niche job boards for marketing jobs
A massive trend in recent years has been the growth of highly-targeted, specialist job boards, covering just about every career sector under the sun – ideal for finding marketing jobs.
Underemployed? How to get more hours
Many people in marketing jobs are ‘underemployed’ meaning they would like to work longer hours. How can they take advantage of having time on their hands, and further their career in marketing?
Any questions? DON’T ask this at your marketing job interview
Asking three or four sensible questions can have a very positive effect on the impression you leave with the interview panel when you go for a marketing job.
