Market research jobs entail the collection and analysis of information for organisations including businesses, charities and the government. Most of the time market research vacancies are found from specialist agencies that supply the service to their clients. However, it is also possible to find marketing research jobs within a company itself. By analysing the collected data and opinions of audiences, researchers inform social, economic and political decisions. If you are thinking of applying to market research vacancies, see the following guide for more information.
It is common to find that marketing research jobs will work in one particular sector. By specialising in one area, their understanding of the client’s industry is heightened. There are two types of research used in this type of job, with most researchers working in one of the other:
• Quantitative – gathering and analysing statistics through the use of questionnaires
• Qualitative – understanding peoples’ attitudes and motivation through interviews and focus groups.
Market Research Vacancies – The Work Involved
The work in market research jobs can vary greatly, but generally includes the following:
• Liaising with clients to agree on research projects
• Researching topics
• Commissioning research and writing briefs
• Creating and distributing surveys/questionnaires
• Moderating focus groups
• Conducting surveys
• Using statistical software
• Monitoring research progress
• Interpreting collected data to find patterns and solutions
• Creating reports and presenting the findings to clients
• Advising clients on how to utilise the information gathered form research
• Managing budgets
How to write a cover letter
If you’re looking for a new job in marketing, you’re up against candidates who all have alot of creative flair, and the competition will be high to secure the most exciting roles.So, you need to take advantage of every opportunity you can get to impress...
How to write a CV for a marketing graduate
Leaving university is an exciting and sometimes daunting time for graduates as they transition from student life into job hunting and full-time work. You have spent the last few years studying your marketing degree and are now ready to share your talents...
The life of a marketing director
Jon Wright is a marketing director at Adventure Digital. He gives us an insight into his career and how he got there: How did you get into this career? I wasn't particularly studious in school and never considered myself academic by any means....
