PR careers are based on the management of a client’s reputation. As well as this, media PR jobs must ensure that they can influence the opinions of the public regarding their clients.
Public Relations Officer
PR officers utilise a number of different media and communications to develop and maintain an organisation’s reputation. These organisations can range from large businesses to public bodies, to voluntary organisations. By going through third parties, the PR officer will be able to target specific audiences to communicate messages to the public for the client. In addition to this, PR officers will be in charge of publicity as well as carrying out research to build a picture of what the stakeholders in an organisation are expecting or concerned about. Management of the organisation is then reported to with these findings.
Media PR Jobs will normally entail a selection of different duties, but in general, they can expect to include the following activities:
- Creating PR strategies from planning stages to implementation
- Liaising with the media and other organisations (including answering their queries)
- Creating press releases for certain media and distributing them
- Writing in-house publications such as magazines
- Creating brochures, leaflets, videos, photos, films for publicity
- Organising events such as press conferences, press tours and exhibitions
- Finding sponsorship opportunities
- Organising market research
- Managing the PR if your client goes through a public crisis
Graduate PR jobs such as this one do not necessarily require set qualifications. However, a degree or HND are typically successful. To land graduate PR jobs, it is normally helpful to have a degree that is relevant such as Media Studies, Marketing, Communications, or English. Other disciplines can be accepted too when looking for graduate PR jobs.
Public Relations Account Executive
Also under the PR careers umbrella is the title of PR Account Executive. This role is responsible for an account’s reputation and more specifically, the development of positive publicity for the client, without the use of paid advertising. PR executives use all forms of media to create opportunities where their client can be presented in a good light without having to pay for advertising space. Product placement is a key way of achieving this. This role is similar to media PR jobs mentioned above. Many companies will title their positions in different ways, but essentially they can be the same job. Entry into this role does not need any particular qualification, but a degree in relevant disciplines is expected.
PR careers start at this level and then through progress and experience, it is possible to rise up within a PR team to more managerial levels.
Pen the perfect LinkedIn profile
Business networking site LinkedIn has expanded rapidly and is proving to be a valuable talent pool where jobseekers and recruiters can connect. In fact, as of August 2, 2012, LinkedIn boasted 175 million members in over 200 countries and territories.
Public relations jobs: Job description
Public relations – or PR – jobs are concerned primarily with building an awareness and interest in a particular company, brand, person or product. There are many different jobs within PR careers but they all contribute to that general theme. Although public relations jobs are closely related to advertising, there is a difference in that those with public relations jobs focus on gaining free media exposure rather than directly paying for it.
Could one fifth of Christmas e-shopping be mobile this year?
New research suggests that as many as one in five UK online sales could be made through a mobile device by Christmas 2012, with the percentage of site visits through the channel increasing to 30%.
