Marketing agencies are responsible for advertising and increasing awareness of a certain brand or its products. There are lots of different marketing agencies in and around the UK that specialise in a lot of different areas of marketing. Marketing agencies can vary quite a lot in their methods and delivery.
Direct marketing agencies contact customers and the target audience directly; this can include email campaigns, direct phone calls and mail campaigns. Direct marketing agencies do not use what is considered ‘regular’ advertising; instead, they opt for a very visible and fairly simple but effective advertising method. These direct marketing agencies are often best suited to small or medium sized companies that don’t have a specific and strong brand message. Direct marketing campaigns, if executed successfully, can have a very good return on investment.
Field marketing agencies specialise in taking products and services out into the field and advertising them accordingly, this can include things like exhibiting at trade shows or events, giving free samples or conducting market research. Field marketing is another highly visible form of marketing. Point of sale displays are common ways of increasing brand visibility and awareness. A lot of field marketing agencies employ mystery shoppers to test out a product, service or outlet in order to improve it.
Search engine marketing agencies work alongside a company or a brand to make their products and services more visible in search engines, therefore, attracting more hits. This practice is commonly known as SEO – Search Engine Optimisation. SEO does not cost anything but rather is a group of principles and strategies applied to all content to improve rankings on search engine results and to generate a higher amount, and better quality of traffic through a website. Another method that search engine marketing agencies use is to pay to have their client’s products or services placed in a desirable location on a search engine.
Pen the perfect LinkedIn profile
Business networking site LinkedIn has expanded rapidly and is proving to be a valuable talent pool where jobseekers and recruiters can connect. In fact, as of August 2, 2012, LinkedIn boasted 175 million members in over 200 countries and territories.
Public relations jobs: Job description
Public relations – or PR – jobs are concerned primarily with building an awareness and interest in a particular company, brand, person or product. There are many different jobs within PR careers but they all contribute to that general theme. Although public relations jobs are closely related to advertising, there is a difference in that those with public relations jobs focus on gaining free media exposure rather than directly paying for it.
Could one fifth of Christmas e-shopping be mobile this year?
New research suggests that as many as one in five UK online sales could be made through a mobile device by Christmas 2012, with the percentage of site visits through the channel increasing to 30%.
