Marketing agencies are responsible for advertising and increasing awareness of a certain brand or its products. There are lots of different marketing agencies in and around the UK that specialise in a lot of different areas of marketing. Marketing agencies can vary quite a lot in their methods and delivery.
Direct marketing agencies contact customers and the target audience directly; this can include email campaigns, direct phone calls and mail campaigns. Direct marketing agencies do not use what is considered ‘regular’ advertising; instead, they opt for a very visible and fairly simple but effective advertising method. These direct marketing agencies are often best suited to small or medium sized companies that don’t have a specific and strong brand message. Direct marketing campaigns, if executed successfully, can have a very good return on investment.
Field marketing agencies specialise in taking products and services out into the field and advertising them accordingly, this can include things like exhibiting at trade shows or events, giving free samples or conducting market research. Field marketing is another highly visible form of marketing. Point of sale displays are common ways of increasing brand visibility and awareness. A lot of field marketing agencies employ mystery shoppers to test out a product, service or outlet in order to improve it.
Search engine marketing agencies work alongside a company or a brand to make their products and services more visible in search engines, therefore, attracting more hits. This practice is commonly known as SEO – Search Engine Optimisation. SEO does not cost anything but rather is a group of principles and strategies applied to all content to improve rankings on search engine results and to generate a higher amount, and better quality of traffic through a website. Another method that search engine marketing agencies use is to pay to have their client’s products or services placed in a desirable location on a search engine.
Group interviews for marketing jobs: What to expect
Group interviews are used by large employers who are aiming to fill multiple vacancies. They are frequently used by advertising agencies and marketing and communication firms when selecting a graduate trainees or junior marketers, for example.
How to get yourself promoted in marketing
Ambitious marketers will have their eye on promotion opportunities from day one in a new job. Others – perhaps the more realistic in the marketing world – will realise that much must be proved to bosses before the marketing career ladder can be climbed.
8 great ways to stretch a miniscule marketing budget
There are signs that the UK economy is slowly picking up, but in the meantime how can marketers get the most from a limited – on in many cased TINY – marketing budget?
