Marketing agencies are responsible for advertising and increasing awareness of a certain brand or its products. There are lots of different marketing agencies in and around the UK that specialise in a lot of different areas of marketing. Marketing agencies can vary quite a lot in their methods and delivery.
Direct marketing agencies contact customers and the target audience directly; this can include email campaigns, direct phone calls and mail campaigns. Direct marketing agencies do not use what is considered ‘regular’ advertising; instead, they opt for a very visible and fairly simple but effective advertising method. These direct marketing agencies are often best suited to small or medium sized companies that don’t have a specific and strong brand message. Direct marketing campaigns, if executed successfully, can have a very good return on investment.
Field marketing agencies specialise in taking products and services out into the field and advertising them accordingly, this can include things like exhibiting at trade shows or events, giving free samples or conducting market research. Field marketing is another highly visible form of marketing. Point of sale displays are common ways of increasing brand visibility and awareness. A lot of field marketing agencies employ mystery shoppers to test out a product, service or outlet in order to improve it.
Search engine marketing agencies work alongside a company or a brand to make their products and services more visible in search engines, therefore, attracting more hits. This practice is commonly known as SEO – Search Engine Optimisation. SEO does not cost anything but rather is a group of principles and strategies applied to all content to improve rankings on search engine results and to generate a higher amount, and better quality of traffic through a website. Another method that search engine marketing agencies use is to pay to have their client’s products or services placed in a desirable location on a search engine.
What should I do if I’m being made redundant?
The emotional strain of redundancy can be described as none other than gut-wrenching. Nothing can prepare you for the threat of redundancy, but there are ways to cope with the reality of it. Losing your job can be devastating, but the most...
10 signs it’s time to quit your job
If you're finding it hard to lift yourself out of bed for work, it could be time to move on and find a new job... It turns out that frequently changing jobs is becoming the norm. Millennials have very different expectations from their jobs than...
A day in the life of brand management
David Wiseman is a Senior Account Manager at Digital Brand Reputation Management company Five Blocks. Here, he gives us an insight in to the unique world of reputation management and what his everyday role looks like. When we walk past a store and take a...
