Marketing agencies are responsible for advertising and increasing awareness of a certain brand or its products. There are lots of different marketing agencies in and around the UK that specialise in a lot of different areas of marketing. Marketing agencies can vary quite a lot in their methods and delivery.

Direct marketing agencies contact customers and the target audience directly; this can include email campaigns, direct phone calls and mail campaigns. Direct marketing agencies do not use what is considered ‘regular’ advertising; instead, they opt for a very visible and fairly simple but effective advertising method. These direct marketing agencies are often best suited to small or medium sized companies that don’t have a specific and strong brand message. Direct marketing campaigns, if executed successfully, can have a very good return on investment.

Field marketing agencies specialise in taking products and services out into the field and advertising them accordingly, this can include things like exhibiting at trade shows or events, giving free samples or conducting market research. Field marketing is another highly visible form of marketing. Point of sale displays are common ways of increasing brand visibility and awareness. A lot of field marketing agencies employ mystery shoppers to test out a product, service or outlet in order to improve it.

Search engine marketing agencies work alongside a company or a brand to make their products and services more visible in search engines, therefore, attracting more hits. This practice is commonly known as SEO – Search Engine Optimisation. SEO does not cost anything but rather is a group of principles and strategies applied to all content to improve rankings on search engine results and to generate a higher amount, and better quality of traffic through a website. Another method that search engine marketing agencies use is to pay to have their client’s products or services placed in a desirable location on a search engine.

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What are the duties of a marketing team?

What are the duties of a marketing team?

Molly Spiers (marketing manager) and Joanne Goldy (marketing specialist) make up the marketing team at CoinCorner, a Bitcoin exchange based in the Isle of Man. With almost 10 years’ worth of marketing experience between them, they spend most of their time...

Day in the life: Running my own marketing consultancy

Day in the life: Running my own marketing consultancy

Andi Jarvis is the Founder and Strategy Director of Eximo Marketing, a strategy consultancy based in Belfast that works with clients across the U.K. and Ireland.    Andi is going to take us through an average day in his life running a marketing consultancy.  ...

What’s the average salary for a career in marketing?

What’s the average salary for a career in marketing?

The Office of National Statistics has released figures showing that those who work in marketing earn an average of £37,455  per year. Their yearly survey showed that the average salary for men and women combined in the UK (across all jobs) was £29,009,...