Marketing agencies are responsible for advertising and increasing awareness of a certain brand or its products. There are lots of different marketing agencies in and around the UK that specialise in a lot of different areas of marketing. Marketing agencies can vary quite a lot in their methods and delivery.

Direct marketing agencies contact customers and the target audience directly; this can include email campaigns, direct phone calls and mail campaigns. Direct marketing agencies do not use what is considered ‘regular’ advertising; instead, they opt for a very visible and fairly simple but effective advertising method. These direct marketing agencies are often best suited to small or medium sized companies that don’t have a specific and strong brand message. Direct marketing campaigns, if executed successfully, can have a very good return on investment.

Field marketing agencies specialise in taking products and services out into the field and advertising them accordingly, this can include things like exhibiting at trade shows or events, giving free samples or conducting market research. Field marketing is another highly visible form of marketing. Point of sale displays are common ways of increasing brand visibility and awareness. A lot of field marketing agencies employ mystery shoppers to test out a product, service or outlet in order to improve it.

Search engine marketing agencies work alongside a company or a brand to make their products and services more visible in search engines, therefore, attracting more hits. This practice is commonly known as SEO – Search Engine Optimisation. SEO does not cost anything but rather is a group of principles and strategies applied to all content to improve rankings on search engine results and to generate a higher amount, and better quality of traffic through a website. Another method that search engine marketing agencies use is to pay to have their client’s products or services placed in a desirable location on a search engine.

Not working
Stand out questions to ask your interviewer

Stand out questions to ask your interviewer

Job interviews aren’t just about recruiters hiring quality candidates. They're the perfect opportunity for you to find out if the company is the right fit for you.During your interview, you will usually be given the opportunity to ask any questions that...

How to make a great first impression at an interview

How to make a great first impression at an interview

First impressions matter – especially at a job interview. When you are preparing for an interview, your focus will likely be on the tough questions you might face during your meeting with the recruiter, the answers you should be giving, and professional...

Should I use a generic CV?

Should I use a generic CV?

Hiring managers receive an average of 75 CVs per position that they post, so their time is limited when reading through yours. If it doesn’t stand out to them, then it’s likely heading for the rejection pile.When you are applying for jobs, the easiest...