Some marketing experts are critical of the progress brand owners and marketing professionals are making when it comes to using social channels to connect with customers.
In this digital age, entering the domain of e-commerce is unavoidable. Not only that, but any business which is not looking to capitalise on the extensive opportunities on offer in the electronic domain may as well be steering their Titanic operations straight for the nearest iceberg. In this day and age – it’s not just a matter of keeping up – it’s a case of staying in business.
Today, in 2011, we know the Internet as a digital juggernaut that has revolutionised how we approach communications, media, marketing and even shopping. But whilst the Internet phenomenon has its earliest roots in the 19th century and has developed gradually since then, it was only as recently as 1977 when it first truly appeared in
Social media is unavoidable these days. Whether it is celebrities tweeting on Twitter, your friends posting pictures on Facebook or professionals networking on LinkedIn, social media has made a massive impact on how we use the internet. Crucially though, it’s also becoming a major factor in how businesses operate and when it comes to marketing,
According to NY Times, the public relations industry has decided that it may be a good time for, well, a public relations initiative. The industry’s largest organization, the Public Relations Society of America, is embarking on an effort to develop a better definition of “public relations,” one more appropriate for the 21st century. For more
For marketeers, the importance of the Facebook as a tool to engage those already online is highlighted in an article by Read Write Web
Levi’s Jeans have postponed the premiere of their “Go Forth” ad because it features a young man confronting riot police. Click on this link to see the Levi’s ad. The jeans manufacturer said that it has made this decision out of “sensitivity” and that they intended the scenes in the ad “in the spirit of
Google is to launch a business version of Google+ later this year, and in the mean time is asking businesses not to use the consumer version for commercial purposes. Online marketing agencies will keenly await news on this matter. Christian Oestlien, Google+ project manager, said, “We are focused on optimising for the consumer experience, but
The All Things Digital Conference in California saw Eric Schmidt, Google’s executive chairman, said they had failed to take Facebook seriously four years ago. At that stage the social network had about 20 million active users. Facebook has come a long way and now over 500 million people make use of the network. Online marketing
TweetDeck allows users to arrange themes in different columns, rather than having to search for them on Twitter.com.