New skills to look for in a marketing candidate
When it comes to choosing the right candidate for a marketing position, getting the right mix of technical skills and creativity is a must. Being a marketer can often mean being a jack of all trades, so having a good mix of abilities can be extremely beneficial. There...
Top 10 marketing trends for 2012
Successful marketing strategies in 2012 will need to be thought through carefully. The developing nature of social media, the decline of traditional marketing as an effective method of reaching customers and the increasing sophistication of ways to communicate with...
Finding the perfect marketing professional
In today’s climate, it is more important than ever to ensure that you put the right people in the right jobs within your organisation. Having unqualified or unsuited personnel in key positions within your organisation is a mistake that no one can afford to make...
Majority of marketing professionals feel their work impacts broader business
84% of people with careers in marketing feel that their achievements have an impact on the broader success of businesses according to a survey by recruitment specialists Robert Walters. The survey showed that marketers were second only to those in HR (86%) in terms of...
Top social media tips for business
Social media is unavoidable these days. Whether it is celebrities tweeting on Twitter, your friends posting pictures on Facebook or professionals networking on LinkedIn, social media has made a massive impact on how we use the internet. Crucially though, it’s...
