Public relations jobs: Job description
Public relations – or PR – jobs are concerned primarily with building an awareness and interest in a particular company, brand, person or product. There are many different jobs within PR careers but they all contribute to that general theme. Although...
Could one fifth of Christmas e-shopping be mobile this year?
New research suggests that as many as one in five UK online sales could be made through a mobile device by Christmas 2012, with the percentage of site visits through the channel increasing to 30%. This will have a massive impact on marketing strategies in the run-up...
Is a covering letter really necessary these days?
Career experts say covering letters are still vital, even in the increasingly digital world of marketing. Covering letters play an important part in the recruitment process because they encourage recruiters to read your CV. While a CV sets out your skills and...
Opinion: Introverts can shine in the marketing job market too
Did you know that there are dozens of groups on LinkedIn which promote themselves as being for introverts? They are aimed at helping professionals with their job hunting or networking and none of them are hugely subscribed. Introverts are not known for their love of...
Is a degree in internet marketing worth having?
Virtually every organisation needs marketing and with internet use now part of life for the vast majority, web marketing has become a massive industry in its own right. Working in digital marketing appeals to ambitious graduates as this is the cutting edge of...
