Don’t be the ‘colouring-in department’ warns Marketing Society president
At the Marketing Society Conference in London this week, society president Amanda Mackenzie called on the marketing community to behave more ethically and work to improve its standing in business management. Mackenzie, who is also Aviva’s chief marketing and...
Dos and don’ts for Marketing Graduates
Although the amount of graduate job vacancies has increased by 39.6% since 2009, this does not mean that the graduate job hunt will be any easier this year. It’s that time that any graduate dreads as realisation kicks in that the party days are over, and it’s time to...
Video CVs: A help or hindrance when applying for marketing jobs?
Not so long ago, a paper CV with no links, buttons or video clips did the job perfectly, as long as the content was good. Today’s CVs are full of hyperlinks to online profiles, blog spots, digital portfolios and company pages. The next development – something UK...
Do self-employed marketing professionals earn more?
This is a question many people ask when weighing up whether to go freelance or not in their marketing career. If you are thinking purely of the money, the answer looks to be a resounding ‘yes’. It’s interesting to hear research published this week, that the average...
80% of smartphone owners use their devices while watching television
A surprising number of tablet and smartphone users combine browsing on their device with watching TV a new study has shown. Marketers must now consider the idea of ‘second screeners’ as they plan campaigns and interact with consumers. In the future, campaigns may well...
