How to get yourself promoted in marketing
Ambitious marketers will have their eye on promotion opportunities from day one in a new job. Others – perhaps the more realistic in the marketing world – will realise that much must be proved to the marketing director before the career ladder can be climbed. These...
8 great ways to stretch a miniscule marketing budget
There are signs that the UK economy is slowly picking up, but in the meantime how can marketers get the most from a limited – on in many cased TINY – marketing budget? Here are our top tips: • Spend plenty of time planning, so that every marketing activity...
Marketers need an enhanced 4Ps model in the digital age
The traditional 4Ps model of marketing – product, place, price and promotion – has provided marketers with a useful starting point for planning marketing activity for years. But the marketing mix is changing rapidly in the digital age because consumers are...
Which IT Skills are current in the marketing job market?
Not so long ago job adverts perennially stated that candidates were required to be “computer literate”. As I remember, people used to interpret this nebulous phrase to mean everything from “can type” to “knows how to program” and, of course, everything in between. By...
Time to negotiate a salary increase?
For many marketing and PR professionals, the years of recession and pay freezes have dragged on too long. In 2013 there’s a pent-up expectation that salary increases must surely be forthcoming, so how do you go about negotiating and winning that extra pay? If you want...
