Is early retirement being replaced by part-time work?
The idea of early retirement will appeal to many marketing professionals heading into their mid or late 50s. But how easy is it these days? You need to be financially secure and confident that departing the marketing job market forever won’t leave you regretting the...
Will hobbies on your marketing CV help or hinder?
Opinions are divided on whether there is any purpose to the ‘interests’ section of a CV. The traditional view is that your hobbies and pastimes show something of you as a person and demonstrate how rounded you are which could help in your marketing job application....
Are luxury brand marketers missing the social media boat?
There’s no getting away from social media, but are marketing professionals doing enough to cash in? Today (June 2013) Facebook says it attracts 1.1 billion active users and Twitter is used as a mainstream communications tool by millions. YouTube adverts that go viral...
I can’t get a marketing job interview even though I’ve tailored my CV
We all know how important it is for job applicants to tailor their CV or online application to the specific job, rather than send generic details about themselves. But increasingly – as more and more people apply for each advertised marketing vacancy – those who apply...
Apple still ranks highest in brand value list
This year’s BrandZ ranking of the top 100 most valuable global brands has confirmed that US giant Apple has held on to its reign at number one. This year’s list of the 100 most valuable brands in the world, shows their total worth to be astonishing $2.6 trillion,...
