Careers Advice
For jobseekers in marketing
Latest Advice
Five tips for complying with the new EU Cookie Law
EMEA marketers are scratching their heads, wondering how to go about compliance with the EU Privacy Directive that officially became law in the United Kingdom on 25 May 2012. The directive mandates that all companies marketing into the UK obtain consent from website visitors in order to store and retrieve usage information from their computers.
Shell leads FTSE 100 in digital marketing
Shell has landed the top spot in a survey of the UK’s most digitally connected corporate brands in the FTSE 100. For marketing professionals, Shell’s digital marketing strategy can be used as a benchmark for good practice in the industry, say experts. Other high-scoring brands include Kingfisher, SABMiller, Aviva, and Unilever so observing how they use the various channels for digital marketing will be helpful to marketers.
Five ways to stay motivated during your marketing job search
We all begin to feel frustrated when the search for a new job drags on. It’s worth remembering that very few people are successful with every job application they make. The trick for marketing professionals in today’s tough economic climate is to try and learn something from each failed job application, take it on the chin, and move on. Here are five tips on how to stick with it, as you search for your perfect marketing role:
Why your next marketing recruit should have creativity at their heart
It is the yin and yang of marketing. One of the raging debates in the field is that of the relative importance of the big-ideas creative versus the data analyst and technician. Which is more important? The ideas and content creator, or the...
New skills to look for in a marketing candidate
When it comes to choosing the right candidate for a marketing position, getting the right mix of technical skills and creativity is a must. Being a marketer can often mean being a jack of all trades, so having a good mix of abilities can be...
Top 10 marketing trends for 2012
Successful marketing strategies in 2012 will need to be thought through carefully. The developing nature of social media, the decline of traditional marketing as an effective method of reaching customers and the increasing sophistication of...
Finding the perfect marketing professional
In today's climate, it is more important than ever to ensure that you put the right people in the right jobs within your organisation. Having unqualified or unsuited personnel in key positions within your organisation is a mistake that no one...
Majority of marketing professionals feel their work impacts broader business
84% of people with careers in marketing feel that their achievements have an impact on the broader success of businesses according to a survey by recruitment specialists Robert Walters. The survey showed that marketers were second only to those...
Top social media tips for business
Social media is unavoidable these days. Whether it is celebrities tweeting on Twitter, your friends posting pictures on Facebook or professionals networking on LinkedIn, social media has made a massive impact on how we use the internet....