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Why Unilever is no longer working with social media ‘influencers’ who buy followers

Why Unilever is no longer working with social media ‘influencers’ who buy followers

by Debbie Holden | Jul 2, 2018 | Marketing News & Tips

Consumer goods giant Unilever is cutting ties with “influencers” on digital media who buy their followers. With increased calls for transparency in advertising, the mega consumer packaged goods (CPG) company said that it would never buy followers or work with...
What does a graduate marketing role look like?

What does a graduate marketing role look like?

by Debbie Holden | Jun 20, 2018 | Blog, Jobseeker Blog, Marketing News & Tips

Marketing is a fast-paced, constantly evolving role that is perfect for an ambitious and organised individual looking for a new challenge. If you’re fresh out of university and considering a role in marketing, this is what you can expect from your first marketing...
Email marketers stung by GDPR regulations

Email marketers stung by GDPR regulations

by Debbie Holden | Jun 19, 2018 | Marketing News & Tips

Email is one of the most effective ways for companies to reach potential customers, but the new GDPR regulations are heavily affecting email marketing campaigns. A report from CNBC suggested that the new rules are hurting email marketing companies because consumers...
Copyright law “will” be the end of memes

Copyright law “will” be the end of memes

by Debbie Holden | Jun 14, 2018 | Blog, Marketing News & Tips

A new copyright law from the European Union would lead to the banning of memes on the internet, digital campaigners are warning. The EU Copyright Directive intends to protect the intellectual property rights of people who upload their material to the internet. But...
How to create an infographic

How to create an infographic

by Debbie Holden | Jun 14, 2018 | Blog, Careers Advice, Marketing News & Tips

An infographic is an image created to show data or other information in a visual manner. Creating infographics can help you to present information in a more digestible and creative form. “But how do I make one?” – that’s simple! All you need is the information...
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