In this blog, we take a look at the digital marketing tactics that will not only amp up your marketing campaigns, but will also improve your conversion rates.
Put your trust in others to create reputable, valuable content
The transition from traditional advertising is growing. A Nielsen study from 2015 showed that the top four most-trusted sources of advertising were: people you know, branded sites, editorial sites and reviews. Ads are near the bottom of that list…
30% of all internet users have taken to ad blockers to prevent unwanted ads reaching their device, meaning traditional ads now won’t even reach 30% of possible target audience members.
There is still a place for ads, but today they must be more relevant and valuable to the consumer, which is why there is now an increase in content marketing, influencer marketing, referral partnerships and other methods designed to deliver value to the audience.
Enable image search for a better experience
Through online image search users could easily find similar (or the same) products. All users have to do is upload the image in to Google’s search bar, and relevant results appear. Even Pinterest allows images search on its platform.
Google has even come up with Google Lens, a visual search engine tool that helps you to identify landmarks, objects etc. via a camera app.
As mobile commerce expands, eCommerce businesses will have to power their search feature with image search to help users search visually for product images online.
Break the internal barriers in your business
Engaging content doesn’t just help marketing – it helps your sales team too. Companies that place barriers between departments will suffer in the long run. Work together to create powerful content that benefits everyone. Great content can fuel other parts of the company, resulting in better talent, lower costs and improved relationships internally and externally.
Helpfulness and authenticity will challenge tech and automation
There’s no doubt that marketing automation and technology helps marketers save money, make better decisions and scale more effectively. These tools can however sacrifice the relationships built with members of their audience.
Yes, automation covers basic tasks, but you should always look to add your personal touch, whether it’s offering help directly via social media for example, or going out of your way to visit a client, just for a catch up. Automation doesn’t build loyalty or relationships, so don’t forget about the importance of making yourself available to your customer, whether it’s via social media or in person.
Understand how your customers communicate
It is essential for your marketing strategy that you understand where your target audience spends their time online. Whether they are opening more emails or responding to social posts, this is where you should spend most of your time perfecting your strategy. Communicate with your audience in the way that they like, and be aware of their preferences.
Simply Marketing Jobs and TopCV partnership
Simply Marketing Jobs and TopCV partnership Simply Marketing Jobs, the leading job board for the marketing industry, and TopCV, the world's leading CV‑writing service have partnered to support candidates in getting hired faster with a job-winning CV. The...
Advance your marketing career: top 5 growth strategies
If you are eager to progress your marketing career and know that it’s time to put some work in to make it happen, we have five professional growth strategies that are certain to get you off to a flying start: 1) Get Organized It is time to make some plans....
How do I work from home with my children here?
As of today, children across the UK will be at home with their parents, after the government asked schools to shut their gates. In an effort to combat the coronavirus outbreak, children will now be at home with family, provided they are not the children of key...
