Controversial copyright law rejected by EU parliament

The European Parliament has voted against an incredibly controversial new set of copyright rules that campaigners claim could “ban memes”. The proposed rules would have put more responsibility on websites to check for copyright infringements, and forced platforms to pay for linking to news. The change was back by a number of high-profile music stars, Read more

The busy marketer’s guide to being kind to yourself

In the fast-paced world of marketing, it’s become increasingly important to be more proactive in taking care of yourself and your mental well being. As we’re a caring bunch over here at Simply Marketing, we’ve compiled our top 7 quick tips on how to be kind to yourself today… and everyday! Take the time to Read more

50% of marketing professionals say this is their biggest motivation to find a job

It’s hard to stay level headed when you are searching for a new opportunity. Sometimes, excitement comes before concern. When it boils down to it, there are a number of realistic factors that help you to identify if a potential role is the right fit. Whether you are a graduate (congratulations), or you are an Read more

4 marketing trends to include in your strategy

In this blog, we take a look at the digital marketing tactics that will not only amp up your marketing campaigns, but will also improve your conversion rates.   Put your trust in others to create reputable, valuable content The transition from traditional advertising is growing. A Nielsen study from 2015 showed that the top Read more

How to write your resignation letter

Thinking about resigning? Maybe you’ve been thinking about it for a while now, but you’re not 100% sure how to go about it… If you are ready to resign, preparing a short, informative resignation letter to your manager is the first step to take. Writing a resignation letter provides clarity to your employer on why Read more

Why Unilever is no longer working with social media ‘influencers’ who buy followers

Consumer goods giant Unilever is cutting ties with “influencers” on digital media who buy their followers.   With increased calls for transparency in advertising, the mega consumer packaged goods (CPG) company said that it would never buy followers or work with ‘influencers’ who did.   Influencer fraud has been identified as a growing problem for Read more

What does a graduate marketing role look like?

Marketing is a fast-paced, constantly evolving role that is perfect for an ambitious and organised individual looking for a new challenge. If you’re fresh out of university and considering a role in marketing, this is what you can expect from your first marketing role.   Creativity everywhere! Joining a team of marketers is exciting. You’ll Read more

Email marketers stung by GDPR regulations

Email is one of the most effective ways for companies to reach potential customers, but the new GDPR regulations are heavily affecting email marketing campaigns.   A report from CNBC suggested that the new rules are hurting email marketing companies because consumers don’t even open the emails, let alone opt in.   Of the companies Read more

5 ways to excel in your career

Any job can become stressful. Your never-ending list of to-do’s is getting bigger, the hours are long and you’re constantly juggling deadlines. Maybe you’re working hard to climb the ladder in your career, but that next step seems out of reach? Whatever it might be that’s stopping you from moving up, there are some things Read more

Copyright law “will” be the end of memes

A new copyright law from the European Union would lead to the banning of memes on the internet, digital campaigners are warning. The EU Copyright Directive intends to protect the intellectual property rights of people who upload their material to the internet. But critics warn that the rules – which will be debated this month Read more