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Weekly roundup
This is your weekly roundup of the news that matters most. In the news this week, Dentsu Aegis recorded that just 25% of UK marketers see innovation as one of their top 3 priorities, Facebook finally looks to monetize WhatsApp, Volkswagen's...
Weekly roundup
Here’s your latest weekly roundup of the news that matters in marketing. Mastercard CMO Raja Rajamannar warns the there are very few marketers out there with both creative and financial experience, putting their roles at risk. M&S have set...
Which sectors in the UK spend the most on influencer marketing?
CampaignDeus ran a survey of 4,500 UK influencers, studying 700,000 individual posts from their Instagram accounts in the first half of 2018.According to Campaign, UK-based influencers with a very low proportion of their audience based in the UK,...
Weekly news round-up
Each week, we’ll be rounding up the biggest news stories in the marketing world. This week, the biggest news revolves around Netflix’s shares plummeting, the PM responds to Airbus' threat in the aerospace industry, M&S makes plans to cut...
Controversial copyright law rejected by EU parliament
The European Parliament has voted against an incredibly controversial new set of copyright rules that campaigners claim could "ban memes". The proposed rules would have put more responsibility on websites to check for copyright infringements,...
50% of marketing professionals say this is their biggest motivation to find a job
It’s hard to stay level headed when you are searching for a new opportunity. Sometimes, excitement comes before concern. When it boils down to it, there are a number of realistic factors that help you to identify if a potential role is the right...
4 marketing trends to include in your strategy
In this blog, we take a look at the digital marketing tactics that will not only amp up your marketing campaigns, but will also improve your conversion rates. Put your trust in others to create reputable, valuable content The transition...
Why Unilever is no longer working with social media ‘influencers’ who buy followers
Consumer goods giant Unilever is cutting ties with “influencers” on digital media who buy their followers. With increased calls for transparency in advertising, the mega consumer packaged goods (CPG) company said that it would never buy...
What does a graduate marketing role look like?
Marketing is a fast-paced, constantly evolving role that is perfect for an ambitious and organised individual looking for a new challenge. If you’re fresh out of university and considering a role in marketing, this is what you can expect from...