It can be hard to keep up to date with everything that is sweeping over the marketing industry, that’s why we have taken it upon ourselves to give you a brief glimpse into the 5 key topics that will covered during the B2B Marketing Expo in a few weeks time. 

 

Marketing Technology

With the significance of digital increasingly dominant within the world of marketing, it is imperative that we continue to bring you the very latest from the incredible world of martech for the foreseeable future! Join the likes of Scott Brinker, VP Platform Ecosystem at Hubspot, in his seminar ‘The New Rules of Marketing Technology & Operations’, and David Beard, CRM Principal at Sage, in his session ‘CRM: Technology alone is not the answer. So, what is?’.

 

Brand & Content

Discover why privacy should be a core brand value of a customer centric business with Rachel Aldighieri, MD at The DMA, and explore content that works and how journalistic hacks can save B2B marketers, with Jack Dyson, Global Head of Content Strategy at SAP Customer Experience.

 

Influencer Marketing

Find out why influencer marketing should be an essential part of your marketing strategy with our engaging panel debate, that will discuss the merits of why brands work well with influencers and will also share some great case studies from top influencer agency Whalar and two of their stars.

 

Marketing Strategy

Smart Insight’s Co-Founder, Dr Dave Chaffey will explore practical B2B digital marketing trends and techniques, while Fujitsu’s Head of ABM, Andrea Clatworthy will discuss how exactly you can implement ABM in B2B services and reveal the pitfalls you should avoid!

 

Content Marketing

The CMA’s panel of experts will will discuss how using content marketing effectively can build trust with your B2B audience. Hear how using content can create lasting, meaningful engagement whilst successfully guiding leads down the funnel, from awareness to purchase. Our speakers will touch on the many facets of content ranging from video, print, case studies and telling visually led data-driven stories.

 

To catch all of this and more, be sure to register for your free ticket to the B2B Marketing Expo, on the 27th & 28th March!