Mobilegeddon – Some Useful Articles

As a marketer, you can’t help but have heard of ‘Mobilegeddon’ – Google’s latest algorithm update that priorities websites based on how ‘mobile-friendly’ they appear to be.

There’s been plenty of talk and tweets on the subject, so we’ve put together a quick guide to sources of useful information on the topic now it’s started rolling out…

Mobilegeddon

Check The Impact On Your Website

With all the articles forewarning of huge traffic losses and reduced rankings, you’re right to want to check if your site has been affected, for better or worse, by the update. Handily, Dave Chaffey at Smart Insights has put together a really useful guide of how to use Google Analytics to do just that. Don’t worry – it’s not going to take you an hour to decipher it! In 3 steps (with a screenshot for each) you’ll be able to easily monitor the effects of the update on your site.

How To Format Your Content For Mobile-Friendly Pages

If you already have  a mobile-friendly website then that’s great, but now you need to make sure your content looks great on any device too! Search Engine Watch have put together 6 easy to follow tips to help you do just that. Most of these are really simple things that you may not have even though of, but will do a lot for user experience for your mobile visitors – simply using shorter paragraphs will avoid giant text blocks on smaller screens, for example. Check out the full list here, and be sure to start implementing them straight away!

I Don’t Have A Mobile Site – Where Do I Start ?

If you’ve not got a responsive site yet, then it is certainly not too late. Google recrawls so regularly that you can re-index your site as a mobile-friendly URL within days of it going live. But, if you’re not sure where to start with this then we recommend looking at this article on Social Media Today. A long with 5 general design guidelines, the lovely folk at SMT also offer pros and cons on the different ways you can go mobile – namely responsive design (where the content resizes itself), dynamic serving (a separate design is used for moible, but on the same URL as the desktop site), and a separate mobile site URL. This is a really helpful article and worth a read if you are now planning your mobile site!

Marketing Assistant Jobs – The Essential Guide

If you’re looking to secure a Marketing Assistant job, then you’re in the right place! But before you start applying, take a read of our guide to the role, so you know what your future employer will expect of you, and what you can expect of them!

Marketing Assistant Jobs

Marketing Assistant Jobs

Job Description

Usually, Marketing Assistant jobs are entry-level positions, so they’re great if you’re just starting out in the marketing industry, or if you only have experience in a specific marketing task, such as SEO or social media. This is because, as a Marketing Assistant, you’re likely to get involved in the full range of marketing activities – so it’s a great way to gain experience in a number of fields. In most cases, you will be working closely with the Marketing Manager to create campaigns, raise awareness of your brand and engage with your target audience. Typical tasks for a Marketing Assistant include…

  • managing the company’s social media pages
  • keeping the website content fresh and up to date
  • helping with events
  • writing press releases
  • designing and sending email campaigns

Key Skills and Experience

Every employer looks for something slightly different in terms of experience and interests, but there are a number of attributes that you should always demonstrate when applying for Marketing Assistant jobs…

  • attention to detail
  • strong copywriting skills, including good spelling and grammar knowledge
  • good organisation and time management
Marketing experience will always be desirable, but if you’ve never worked in marketing before, think about what transferable skills you have. For example, an interest in photography demonstrates an eye for design, or writing for your college newspaper shows your content writing abilities. In many cases, a company advertising a Marketing Assistant job would be perfectly happy with a relatively inexperienced person, who is eager to learn and enthusiastic about the brand.

What You Can Expect

As a Marketing Assistant, you may occasionally be tasked with the less exciting jobs like envelope stuffing or administrative duties. But, you will also be able to get involved with the full range of marketing activities and help on some big projects. There’ll be plenty of opportunities to learn, with training given from your manager, or perhaps even on external marketing courses that your employer’s often fund. As for salary, you’re looking at £15,000 – £20,000 – though of course this is a very generalised figure! So it will vary by company and location.

Ready to wow the recruiters? Search all our current Marketing Assistant jobs here. Good luck!

Announcing Our New Feature – Apply By Selfie!

Selfie
ˈsɛlfi/
noun: informal
noun: selfie; plural noun: selfies; noun: selfy
Definition: a photograph that one has taken of oneself, typically one taken with a smartphone or
webcam and shared via social media.
“occasional selfies are acceptable, but posting a new picture of yourself every day isn’t necessary”
It was 2013’s word of the year. Where have you been? Well we’ve been working. Our new mobile site has
been a huge success, and it got us thinking of other ways we could integrate mobile technology to further
improve our user experience. And now, after hours of work we think we’ve got it. Apply by Selfie.
Selfies aren’t just for tweens any more. Obama did one, Cameron did one, every famous and influential
person you know has done one. you can tell a lot about a person from their Selfie, and no, this isn’t going to
replace your C.V. and cover letter, but it’s a way you can stand out from the crowd and perhaps get your
name noticed ahead of those other, selfie­less applications.
Here are 4 reasons you should apply by selfie.
All the gear, no idea?
Actually, having the necessary equipment can be a real benefit for some job roles. Applying for engineer
jobs? Take a picture with holding a spanner and wearing your brother’s toy hard hat to show you know
what you’re doing!
Tech Savvy
In the modern workforce, being au fait with all the latest tech is more important than ever. Show you can
use a smartphone, and if you’re feeling extra technical you can even use that front facing camera… It’s at
the top right
Model employee
Research shows that employers are much more likely to hire an attractive candidate than not. It might not be
fair, but when you look like this, who cares?
Get in their head
Ever heard of Phrenology? Some think you can tell a lot about a person based on the size and shape of your
skull. Shave that head, snap that head, impress Franz Joseph Gall and George Combe.
Click here to upload your selfie and get yourselfie a new job.

Selfie

ˈsɛlfi/

noun: informal

noun: selfie; plural noun: selfies; noun: selfy

Definition: a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and shared via social media.

“occasional selfies are acceptable, but posting a new picture of yourself every day isn’t necessary”

It was 2013’s word of the year. Where have you been? Well we’ve been working. Our new mobile site has been a huge success, and it got us thinking of other ways we could integrate mobile technology to further improve our user experience. And now, after hours of work we think we’ve got it. Apply by Selfie.

Selfies aren’t just for tweens any more. Obama did one, Cameron did one, every famous and influential person you know has done one. you can tell a lot about a person from their Selfie, and no, this isn’t going to replace your C.V. and cover letter, but it’s a way you can stand out from the crowd and perhaps get your name noticed ahead of those other, selfie­less applications.

Here are 4 reasons you should apply by selfie.

All the gear, no idea?

Actually, having the necessary equipment can be a real benefit for some job roles. Applying for engineer jobs? Take a picture with holding a spanner and wearing your brother’s toy hard hat to show you know what you’re doing!

Tech Savvy

In the modern workforce, being au fait with all the latest tech is more important than ever. Show you can use a smartphone, and if you’re feeling extra technical you can even use that front facing camera… It’s at the top right

Model employee

Research shows that employers are much more likely to hire an attractive candidate than not. It might not be fair, but when you look like this, who cares?

Get in their head

Ever heard of Phrenology? Some think you can tell a lot about a person based on the size and shape of your skull. Shave that head, snap that head, impress Franz Joseph Gall and George Combe.

Click here to upload your selfie and get yourselfie a new job.

A Record Month For Simply Marketing Jobs

Record Month For Simply Marketing Jobs The number of applications we have received this month are the highest February total for quite some time – see for yourself:

2012 – 5,611
2013 – 6,328
2014 – 5,425
2015 – 7,714

That’s a year-on-year growth of over 42%!

Why?

We think there’s a number of factors that have contributed to these great statistics…

1. Economic growth. With the economy continuing to grow, it’s good news for companies and jobseekers alike, as new roles are created, and employees are more confident in making the leap to a new company. This means that we’re getting a increasing number of roles advertised on our site, giving jobseekers much more choice in their search for a new challenge.

2. Growth in the Simply Marketing Jobs team. Thanks to the above effects, our own team is growing too! That means we’re able to connect with our candidates and customers more frequently and provide a more bespoke service to each individual. We’re also able to resolve problems and make improvements our services in a much shorter time-frame, giving all our visitors a much better experience.

3. The introduction of our mobile site. Our new-look, responsive site has now been live  for a little over 3 months, and has so far proved to be a resounding success. It is a well-documented fact that candidates are increasingly searching for jobs on their smartphones, and our recent developments mean that it is as easy on mobile as it is on desktop. We’ve noticed an marked increase in the number of applications as demonstrated above, but also in the conversion rate. That means that more jobseekers that visit our site are applying for at least one job before leaving.

Got a marketing role to advertise? Call us on 01772 639042  and share in our success!

Introducing The 2015 Onrec Awards Shortlist

2015 Onrec Awards

The Onrec Awards are a highlight of the online recruitment industry calendar, celebrating ‘success, growth, innovation, talent and achievements’ of individuals and companies in the sector. Now in their eleventh year, they are a prestigious accolade to receive for any company.

Which is why we are thrilled to announce that we have been shortlisted in the ‘Best Use Of Mobile‘ category! Our new responsive platform is the product of months of hard work from our dedicated team, so to be named finalists for this particular award is a real treat, and great recognition for everyone involved.

The category is a strong one, with several top job boards being nominated alongside us, so we know we’re facing stiff competition to walk away with the award! The winner is chosen by Onrec’s panel of judges, who are all recruitment experts, so they are certainly tough to impress!

So, we’re keeping our fingers crossed, and hoping we can follow in in the footsteps of our director, Ian Partington, who walked away with the Personality of the Year award at last year’s Onrec Awards ceremony.

We’d also like to take this chance to congratulate our two sister sites, who have also been shortlisted – InAutomotive for the Creative Online Marketing award, and Aviation Jobsearch for The Niche Jobboard Award. We can’t wait to celebrate with you at the ceremony in March!

Looking To Boost Your Career in 2015? Squared Online Could Be For You!

Squared Online is a digital marketing course developed with Google. The award-winning marketing programme has been crowdsourced by leading employers to meet the need for high calibre digital talent and leadership.

“An online course but with more team spirit, leadership and interactivity than there can be in real life.” Read the full review by Squared graduate, Elena D’amecourt.

How will it boost your career?

Within 3 months of graduating 90% of Squares felt more confident discussing digital strategy, 72% had progressed their career, and 82% would recommend Squared Online to a friend.

How does the course work?

We learn through experience, through making mistakes, and trying out ideas – not by being told. With the Squared Online digital marketing course you’ll be working with others on real projects to give you experiences you’ll be able to draw on throughout your career.

Squared Online features five sequential modules taught online over 6 months. Each week you’ll have one evening live class and will need to dedicate 8 hours to the programme.

Are you eligible?

Squared Online is an advanced level certificate. To ensure you’re right for the course and the course is right for you, the friendly admissions team will talk through your experience, goals and interests to confirm your eligibility. Read more about pricing, funding and eligibility.

What’s the future of digital marketing?

What challenges should we expect to be facing in 2015? How do we overcome these challenges? To find out Squared Online surveyed visitors to their stand at the Digital Marketing Show to find out what they considered were going to be the key trends in 2015. You can see all the answers in the infographic.

What To Share on Social Media When Jobseeking

There are plenty of messages out there warning of irresponsible social media use. Many warn of problems a misguided post can cause in everyday life – remember the publicly shared house party invite that attracted hundreds of unwanted guests? There are also plenty of articles out there advising jobseekers to be wary of their social activity when looking for their next career move. Adecco recently reported that one third of  recruiters had rejected a candidate based on the content of their social pages. To make sure you’re not in that 33%, here are some great ideas of what you should post about on social media while jobseeking…

It's A Great Idea To Use Social Media While Jobseeking

It’s A Great Idea To Use Social Media While Jobseeking

Hobbies and Interests

Do you play for a local sports team, or fancy yourself as a bit of a film buff? Posting about your hobbies and interests is a very positive thing to do. If a recruiter scans your Facebook wall and finds conversations about your 5-a-side game from the weekend, they immediately get to find out a little about you outside of work. It shows you are not all work and no play, and also brings out several good personality traits, such as teamwork skills and a competitive edge.

Industry Commentary

Commenting on developments in your industry is a great way to show that you care about the job you do. If you work in SEO for example, the release of a new Google update is a newsworthy event and if you have an opinion on it, why not share it? A proven interest in your field is bound to give any employer or recruiter a good feeling about you.

Achievements

Recently completed a challenge, of any kind? Maybe you entered a bake off for charity, won a Halloween fancy dress contest or ran a 10k obstacle race. While you may think these aren’t serious enough for an employer to care about, they actually reveal some great traits. What employer wouldn’t want someone who is committed, determined and willing to go the extra mile to do the best job they can? Triumphs outside of work show you are that kind of person just as much as work-based achievements do.
Remember, employers check on your social media profiles to verify information on your CV. So, think of social media as a chance to show off some of the personal qualities you highlight in your CV – just out of the context of work!

Recently completed a challenge, of any kind? Maybe you entered a bake off for charity, won a Halloween fancy dress contest or ran a 10k obstacle race. While you may think these aren’t serious enough for an employer to care about, they actually reveal some great traits. What employer wouldn’t want someone who is committed, determined and willing to go the extra mile to do the best job they can? Triumphs outside of work show you are that kind of person just as much as work-based achievements do.

Remember, employers check on your social media profiles to verify information on your CV. So, think of social media as a chance to show off some of the personal qualities you highlight in your CV – just out of the context of work!

Word Crimes To Avoid In Content Marketing

Whether you’re a content writer who spends their days creating interesting articles, blog posts and tweets, or have a more general marketing role, you will be writing marketing material to inspire and persuade your audience. However, one sure-fire way to turn off your readers is spelling or grammar errors. Now we’re sure you’re pretty well-versed in the rules of the English language (maybe even the rules of some other languages, you clever lot). But everyone makes mistakes, so we recommend always getting a colleague to give your work a once-over before you send it out to the masses.

We also recommend watching this. Because everyone loves a grammar lesson when it’s sung by Weird Al Yankovic to the tune of Blurred Lines. Enjoy!

3 Fab Free Tools For Marketers

3 Free Tools For Marketers

We’re always on the lookout for tools that can help make our lives easier, and our marketing better! So, we thought we’d share our top 3 favourite tools – if you’ve never tried them, give them a go. This selection are all completely free to use and they have proved invaluable to us here at Simply Marketing Jobs!

Feedly

Are you a content writer or a social media manager? Sometimes it’s difficult to come up with your next idea, or to keep on top of all the developments in your field, especially if you work across several broad industry areas. The answer to this, in our humble opinion, is Feedly. Feedly is a content curator, so it allows you to keep all the blogs and news sources your read in one place. You simply add the sources you want, and every day Feedly will show the latest articles to be added from those sources. If you want to collect articles on several topics, you can group your sources into ‘collections’. For example, you may choose to put the Simply Marketing Jobs blog into a ‘Marketing’ collection. Or a ‘Really Awesome Blogs’ collection. Just a thought. The point is you can name your collections whatever you like, then browse only articles on that subject. It makes keeping up to date on a lot of subjects so much easier.

Canva

We’ve all been there. Trying to put together an eye-catching social media image with the graphic design power of Paint. If you’ve ever managed to make something that doesn’t look like a six year-old did it then we salute you! You are a better Paint-er than we are. Canva however, solves all these problems. You have a choice of pre-made templates and canvas sizes, plus the option to start from scratch. So, you can use their layouts and add in your own text, or build the whole thing yourself with their great range of fonts, images, shapes and graphics. You can also upload your own images (such as your logo) so the possibilities really are endless. It’s very user-friendly, and you have many of the options you would on a basic graphic design package, so it suddenly becomes very easy to make sophisticated looking images for blogs, social, even printed material. Check out the image on the blog post for an example!

Trello

Whether you work as part of a large marketing team, or are the only marketing person in a small business, Trello can help you get organised so you never miss a deadline again. Individually, it helps organise your tasks by priority, record your progress and the date of the deadline As part of a team, you can have a shared Trello board with tasks for the whole group. You can then assign jobs to individuals, see each other’s progress and ensure no work gets overlooked or duplicated. One of our favourite functions is the checklist. Say a task has 3 parts to it. You can add the task, then within it add a checklist of the 3 parts, and mark off when you have done each part. This de-clutters your board (1 task instead of 3) and shows your progress by the ‘1/3′ icon that shows how many parts have been checked off. Simple!